SAGE ADVISORY

eCommerce strategyfor consumer brandsready to grow

I help DTC and consumer brands win new customers, convert them and build the digital roadmap to scale.

Sophie Sage, Founder of Sage Advisory

Sophie Sage, Founder

Let's connect

Strategy meets experience

Clarity across
every digital decision

I provide eCommerce and digital strategy for DTC and consumer brands, with deep expertise in beauty and fragrance.

I connect customer insight, commercial performance and digital strategy so every improvement works harder for your brand.

What I do for clients

Premium brands often invest heavily in driving acquisition traffic only to lose prospective customers at checkout. I bridge the gap between brand storytelling and digital usability, specifying key feature enhancements, mobile journey overhauls, and tech stack alignment that turn visitors into loyal repeat buyers.

Instead of guessing what to test next, I implement data-driven frameworks that identify high-impact wins across your product detail pages (PDPs), landing page layouts, and checkout funnel, driving measurable top-line performance gains without diluting brand equity.

Internal brand teams often lack the bandwidth or technical digital management experience to keep external agencies accountable. I steer your digital projects, translate commercial goals into clear briefs, and ensure your tech ecosystem scales efficiently without team burn.

A NON-EXHAUSTIVE LIST OF AREAS YOU CAN PARTNER WITH ME ON:

Services

Digital Strategy and Roadmap

eCommerce strategy & commercial direction
Digital product roadmapping
Tech stack audit & alignment
Feature briefing & agency management

Conversion Rate Optimisation & UX/UI

End-to-end UX journey audit
Mobile purchase path optimisation
Checkout funnel improvement strategy
Experimentation & testing roadmap

Commercial Analytics /Performance Insights

Funnel diagnostics & drop off analysis
GA4 & behavioural data evaluation
Customer journey KPI frameworks

Fractional leadership & Strategic Advisory

Fractional digital strategy lead
Founder advisory & sounding board
Pre-peak trading overhaul and prep

Impact, in numbers

20%

Average conversion uplift across recommendations

£20m

Digital revenue influenced to date

10+

Years in eCommerce at leading brands

Experience across

Beauty · Fragrance · Wellness · Lifestyle · Fashion

“Sophie was instrumental in the successful delivery of our 3PL launch programme, enabling our brand to enter eight strategic markets and generate over €150k in first-year revenue.”

J. KATARIA · INTERNATIONAL MARKETS MANAGER, PENHALIGON'S

Blue fragrance bottle, gold ring and eucalyptus on cream linen in morning light

Strategic rigour, with the pace and perspective growing brands need.

About me

I bridge the gap between brand vision, user experience, and commercial growth.

Editorial still life of fragrance, paper and blue glass

I’m Sophie Sage, founder of Sage Advisory. I provide eCommerce and digital strategy for DTC and consumer brands, drawing on a background in digital product management and commercial analytics.

I bring a commercial product lens to everything I do.

Growing a consumer brand isn't just about driving ad traffic; it's about making sure your store converts that attention. I spot where friction sits and how product strategy can unlock profitable scale.

I turn strategy into delivery.

I define the vision, specify the experience, analyse the data and direct development teams to deliver it.

I work fractionally, on a project basis.

I partner with founders and leadership teams across DTC and consumer brands, with deep expertise in beauty and fragrance.

Contact

Let's chat about your goals

BASED IN BATH & LONDON · AVAILABLE FOR REMOTE & IN-PERSON WORK